How the Crew Keeps Growing
news.ubisoft.comThe team behind The Crew franchise recently announced a new milestone: 6 million new players joined the franchise last September, since the launch of The Crew 2 in 2018 and The Crew Motorfest in 2023. Their success is no accident. Over the last year, developers at Ivory Tower have worked on steady, concentrated content drops and quality-of-life improvements for both games, and an intensive, healthy dialogue with The Crew community. If you'd pardon the pun, they've delivered a crash course on how to maintain a vibrant and vital experience to existing players, while continuing to onboard new ones eager to jump in.
First and foremost, the team is committed to new content for The Crew Motorfest: a whole new island, game modes, vehicles and playlists. In November, Ivory Tower will kick off Year 2 with Season 5 of The Crew Motorfest, which will almost double the size of its map with a new island, Maui. "This is not a minor addition," says Product Communications Manager Mickaël Da Costa. "We're adding more than 470 kilometers [approximately 249 miles] of new road network to the game."
Da Costa hopes that Year 2 will be seen by players as a proper celebration of the franchise. On top of Maui, there will be a second volume of the fan-favorite Made in Japan playlist, accessible for all players. A new premium experience will drop known as The Chase Squad, alongside monthly vehicle drops (the helicopter, a fan favorite, will return), and players can expect a significant graphical upscale on PlayStation 5 Pro once it launches on November 7. "And that's just a glimpse," he says.
None of this content is created in isolation. "We developed The Crew Motorfest publicly with the community," says Da Costa. A six-month-long Insider Program
