MY.GAMES Launches New Regional Hub in Abu Dhabi to Serve the World’s Fastest-Growing Gaming Market
my.gamesMY.GAMES, a leading international video game developer and publisher headquartered in Amsterdam, is pleased to announce the opening of a new regional hub in Abu Dhabi, in partnership with local gaming organization AD Gaming. This move marks MY.GAMES' latest expansion into the MENA region's gaming industry, which is currently in the top-5 of the world's fastest-growing gaming markets, according to NewZoo.
Nearly 100 million MENA gamers are already registered players of MY.GAMES titles, with War Robots, Rush Royale, and Hustle Castle as the most popular games by a number of downloads amongst players in the region. Setting up in Abu Dhabi enables MY.GAMES to embed itself within the local gaming community, gaining insights into the latest regional gaming trends. The MY.GAMES team based at the Abu Dhabi regional hub brings decades of expertise across platforms and gaming experiences, as well as programs and collaborative efforts in game development such as Game Drive.
James Hartt at AD Gaming, said: “MY.GAMES selecting Abu Dhabi as their home in the fast-growing MENA gaming market is yet another demonstration of the thriving gaming ecosystem that AD Gaming has developed. This move supports all aspects of our industry’s continued growth, so we are proud to welcome them into the fold and support them in the next step of their journey.”
Vladimir Nikolsky, CEO at MY.GAMES, said: "We are thrilled to establish our regional hub in Abu Dhabi, which is a strategic location with a thriving gaming ecosystem. Abu Dhabi serves as a gateway to the fast-growing MENA market, and MY.GAMES recognizes its importance for the entire gaming industry. We look forward to collaborating with local partners and talent to drive the industry forward. This
