Roger, you had extensive experience in marketing with Fortune 500 brands in non-gaming. How did you find your transition into the gaming industry?
It was not an easy job at the beginning, because no matter how much experience I had in marketing, I was new to the gaming industry. To quickly adapt to this new industry, I implemented a multi-faceted strategy. I immersed myself in collecting industry information both online and offline, gaining a comprehensive understanding of the market landscape.
I engaged with colleagues across various functions within the company. These conversations were crucial in developing a deep understanding of our brand identity, product offerings, and target consumers. I wasn't afraid to ask questions. I sought clarification on working processes, key deliverables, and performance metrics.
What were your key learnings during the 1st year after you joined Wargaming?
First and foremost, I quickly realized the importance of continuous learning. Stepping into a new industry, working with a fresh brand and product, and adapting to unfamiliar processes can be overwhelming.
Secondly, I learned the invaluable lesson that it's perfectly acceptable to ask seemingly "stupid" questions. Overcoming the fear of appearing uninformed and having the courage to seek clarification has proven to be a time-saving strategy, allowing me to grasp concepts and dive into the business more rapidly.
Lastly, I discovered the immense value of relying on colleagues' support. The respectful and supportive environment at Wargaming has been a cornerstone of my growth.
What is special about Wargaming culture?
It’s interesting that people play games when working. And playing not only our own games but also other games. This