With more than 3 billion people in the world now playing video games, players’ expectations and needs are increasingly diverse and the market is increasingly dynamic. Beyond the technological advances pushing them forward, games are offering us new forms of entertainment and expression, introducing us to new friends, transporting us to new worlds, and creating shared, memorable moments of fun and joy. And as video games continue evolving, so too is Ubisoft, including in the way the company organizes itself to address new audiences, markets, and players’ needs.
Ubisoft recently formed two new groups: the Direct-to-Player group, headed by Laurent Detoc, and the Global Publishing group, headed by Alain Corre. From a Ubisoft game’s earliest